MarketMan is built for ops teams. This is built for you.
Stockcount covers the same job (counts, invoices, recipe costing, live food cost) for operators who do the work themselves. Count by voice in the walk-in. Photograph the invoice at the dock. From $19/month, no contract, no setup fee.
The money side
Pricing, side by side.
MarketMan pricing from marketman.com as of 2026-07-02. Stockcount pricing from our pricing page.
| Stockcount | MarketMan | |
|---|---|---|
| Entry price (single location) | $19/mo | $199/mo |
| Pro tier (more credits, multi-location) | $49/mo | $249/mo |
| Setup fee | None | Paid onboarding. Their own promos price it at $1,500 |
| Contract | Month-to-month, cancel anytime | Annual, according to reviewers |
| Extras beyond the plan price | Usage credits included; optional extra usage bills at cost | Vendor integrations, commissary, extra invoice scans (quote-only) |
| Time to first count | Same day, self-serve | Multi-week onboarding |
| First-year cost, one location | $228 on Starter, $588 on Pro | $2,988 + setup when not waived |
The count happens without a tablet.
MarketMan modernized the clipboard. Stockcount removes it. Walk the walk-in and say what you see: '2 cases chicken thighs, half a bag of flour.' Your phone stays in your pocket. Each item is confirmed on screen when you glance at it. The count is done when you stop talking.
- A weekly count is about 15 minutes of talking
- Invoices captured by photo or PDF upload
- Food cost percentage updates the moment a count or invoice lands
A price that doesn't need a meeting.
MarketMan's entry plan is $199 per month, sold through a demo and a multi-week onboarding. Stockcount starts at $19 per month, self-serve, month-to-month. If it does not earn its keep, cancel from the billing page.
- No setup fee, no annual commitment, no quote-only add-ons
- Starter ($19/mo) covers a single location
- Pro ($49/mo) adds credit headroom and multi-location dashboards
Who should stay on MarketMan.
If you run 10+ locations with a dedicated procurement team and vendor bidding workflows, MarketMan remains the stronger tool. Stockcount is built for the independent operator first.
- Deep vendor negotiation and RFP workflows
- Commissary module and vendor EDI integrations
- Mature multi-location procurement controls
Last updated 2026-07-02
MarketMan pricing, explained.
As of 2026-07-02, MarketMan publishes three plans: Starter at $199 per month (inventory, ordering, receiving, price alerts), Growth at $249 per month (adds waste tracking, recipe costing, and automatic COGS), and Enterprise at custom pricing. Third-party reviews describe the pricing as per location, with extras like vendor integrations, the commissary module, and additional invoice scans quoted separately. Onboarding is normally a paid engagement, and promotions that waive it describe it as a $1,500 value. Recipe costing, the feature you likely came for, sits in the $249 Growth tier.
For a single cafe or restaurant, that is roughly $3,000 per year before setup. The price makes sense for the customer MarketMan is designed for: multi-location groups with someone whose job is procurement. It is a hard price to justify when the person doing inventory is also the person making the coffee.
Stockcount covers the same core work for $19 to $49 per month, self-serve, with no contract. The gap is at the top end, not the core: we do not yet have vendor bidding workflows or the procurement controls that large multi-location groups need.
What switching looks like.
There is no multi-week migration. Export your item list from MarketMan as a CSV and import it, or skip the export entirely: photograph one recent invoice from each of your vendors and Stockcount builds your catalog from the line items. Then do your first count. Signup to a finished first count is a same-day job, not a project.
Because Stockcount is month-to-month, the sensible way to switch is to overlap: run both tools for one inventory cycle, compare the counts and the food cost number, and cancel the one that did not earn the month. If you want help moving a large catalog, email us and we will migrate it with you.
Keep reading.
- Stockcount vs MarketManThe full feature-by-feature comparison table.
- AI inventory managementHow voice counting and invoice scanning work.
- Free food cost calculatorCheck your food cost percentage in 30 seconds.
- Stockcount pricingStarter, Pro, and Business, all month-to-month.
Frequently asked questions.
- How much does MarketMan cost?
- As of July 2026, MarketMan’s published pricing starts at $199 a month for Starter and $249 a month for Growth. Enterprise is custom. Reviews describe those prices as per location. Setup is a paid onboarding that MarketMan’s own promotions price at $1,500. Stockcount starts at $19 a month with no setup fee.
- Is there a cheaper alternative to MarketMan?
- Yes. Stockcount covers the core MarketMan use case (inventory counts, invoice capture, recipe costing, live food cost percentage) from $19/month for a single location and $49/month for busier or multi-location operations. The $19 tier is roughly a tenth of MarketMan’s entry price. The tradeoff is that MarketMan has deeper procurement workflows for large multi-location groups.
- Does Stockcount have usage limits?
- Each plan includes monthly usage credits for the AI features. Starter covers roughly 1.5 hours of voice counting or 60 invoice scans a month; Pro covers about 5 hours or 180 scans. If you run out mid-month, turn on extra usage, which bills at cost with a monthly cap you set. No surprise invoices.
- What is the difference between Stockcount and MarketMan?
- The core difference is who each tool is built for. MarketMan is built for ops teams: procurement workflows, vendor bidding, dedicated onboarding. Stockcount is built for the operator who does the count personally: you count by voice with your phone in your pocket, photograph invoices at the receiving dock, and ask questions in plain language. Stockcount is also month-to-month with no setup fee.
- Can I switch from MarketMan to Stockcount?
- Yes. Export your item list from MarketMan as a CSV and import it, or photograph a recent invoice from each vendor and Stockcount builds the catalog from those. A single-location catalog is usually set up and counted the same day. Mid-contract with MarketMan? Run both for a month before you cancel. Stockcount has no contract, so overlapping costs you nothing extra.
- Does Stockcount have every MarketMan feature?
- No, and it does not try to. Stockcount covers counting, invoice capture, recipe and plate costing, and live food cost. Purchase orders work through the chat agent: you create, receive, and reconcile them by asking, not on a dedicated PO screen. It does not have MarketMan’s vendor bidding and RFP workflows, commissary module, or vendor EDI integrations. If you run 10+ locations with a procurement team, MarketMan is likely still the better fit.
- Why is Stockcount so much cheaper than MarketMan?
- Different cost structure. MarketMan sells through demos, dedicated onboarding reps, and multi-week implementations, and its pricing carries that. Stockcount is self-serve: you sign up, photograph an invoice or speak a count, and you are running the same day. The AI does the typing, shows you what it read, and flags anything it is unsure about for your review.
Run both for a month and keep the one that earns it.
Set up your catalog from a handful of invoice photos and do your first count this week. Plans from $19/mo, no contract, cancel anytime.